Saturday, 9 November 2013

'We want ponies in our dropships'

So the word around the campfire is that the marketing team is finally getting round to having its first real meeting with the CPM.....

Skipping past the fact that its taken a full six months to get to this point and leaving that to others to explain as to the reasons for it, this is an excellent oppotunity to get some SERIOUS monetisation into Dust. 

The simple fact that the current offerings from the store are to be blunt.... piss poor.

With the removal of the BPO's there is nothing of value to a player. Burning through an earned in game currency with a system that costs when you die is no problem. As long as you earn the SP and actually learn to play the game well, you can comfortably budget for your drop suits and should you wish to use Aurum items till you're skilled enough in SP to purchase the ISK equilivant then there is no problem and still a market for them. 

That need for those type of items is going to around for as long as the game is. But burning through real money once your skilled enough to fund your needs in game is kinda dumb.

The stampede to purchase the militia BPO's and the Veteran and Elite Packs before they 'retired' should make it obvious to even the most jaded marketing suit, what it is that the Dust players want....


Seriously, since the packs were announced as being phased out, how many Drens, Covenant and Blood Raider LAV's have you seen? A hell of a lot is the answer. 

Now, without going into all the economic reasons for this, trust me when I say that keeping the BPO's as sale items was going to scupper CCP's plans for the player market in Dust. They had to go and they're going to cause some problems till CCP decide what to do about them. For the record, I'm in favour of them being used for manufacturing in Dust and Eve but that is some way away. 

But what of permanence? The beauty and value of the BPO was that you could create a free fitting that, with the correct use of Skill Points you could make it as good as an advanced level suit. How it looked was irrelevant.

But the Dren suits do look rather drab don't they.... 

If only there was some way to add a bit of colour to your suits. Suits that relected the NPC corps and factions of New Eden. Suits that reflected the player corp you are in. A Mercenary quarters that better reflects your tastes. Art on the walls perhaps? Spoils of war, kept on a shelf...

And what if thet were permanent and you had some way to show them off to other mercenaries? Not only in your corp but others as well as you fight on the planets of New Eden. How much would you pay to have the latest designs to chose from? 

How much would you pay for a Golden Gun?

How much would a CEO pay to have a corp Uniform in game? An MCC decorated with the flag of his corp on the walls. How much is a Limited edition camo pattern for your troops worth? Corp insignia on your Vehicles? Patches and ranks on the suits of your officers?

They wouldn't have to just be purchased with real money. Perhaps a discounted price in the store for the cost of some ISK (another handy possible ISK sink to control inflation in game). 

This kind of vanity item market has proved very successful for other Fremium titles in the past and continues to be so. The only mystery is why haven't CCP pursued this before now ans an Extra income source..

And how annoyed would the Eggers be if the Bunnnies got Ponies before them?

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